Fairy Tale of Mumbai

About Payal Singhal

A fashion designer we have long admired. Payal started her career as a stylist at MTV, before launching her eponymous label in 1999. Shaking up the status quo, she gave traditional Indian wear a refreshing twist- backless choils, Lycra Kurtas, crop tops with palazzos. __"Most of the designers then were catering to an older audience. There was this vacuum for cool Indian clothing for the younger generation. I grew up wearing jeans and t-shirts and wanted to make Indian clothes I'd be comfortable wearing even to weddings"__ Amen.